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Every Calgary agent faces the same question when a new listing goes live: do you lead with photos, or do you invest in video? Both mediums sell homes, but they do different jobs. Understanding where each one excels is the fastest way to market a property well without overspending on media that does not move the needle. Here is a clear, side-by-side look at how listing photos and listing video perform for Calgary properties, and how the strongest listing media packages combine

Aerial media has gone from a nice extra to a listing standard. When a Calgary seller browses your listing next to three others on the same street, the agent with crisp drone footage of the property, the lot, and the surrounding neighborhood usually wins the click. Here is what to check before you book drone coverage so the footage actually earns its place in your marketing. 1. Confirm the property is a good fit for aerial work Drone photography sells a story about location, n